This client study came about out of desperation, the edge of failure. It started with the question: Why did you buy from us? This question later became: Why do you choose one provider of services over all the others? And: What makes one firm stand out and how did that firm become your exclusive provider?
Services, thought-leadership, speaking engagements.
“If you know Joe Murphy, you know he lives and breathes this stuff. This is a great resource for professionals who want to better themselves and create exclusive, long-term client partnerships."
Identify the challenges, opportunities, and quick hits, as well as the long-term measurable business results.
The starting point is your situation and your objective. Chart your course. A dialogue and diagnostics.
Implement the plan. Gain stake-holder buy-in, review and report progress, and adjust for true north. Make change happen.
Joseph B Murphy
Business ConsultinG | SPEAKING | WORKSHOPS | BOOKS | RESEARCH