You Make the Difference

​Communicate / EXECUTE


“If you know Joe Murphy, you know he lives and breathes this stuff. This is a great resource for professionals who want to better themselves and create exclusive, long-term client partnerships."



What's Your LIFE PLAN? Do You Have a Strategy?


FOR OVER TWENTY-FIVE YEARS I HAVE been asking decision-makers how they choose a solution from competing vendors. I wanted to know what were the key criteria they used to make their selection, and how certain professionals influenced their decision. I wanted to know why decision-makers only buy from certain firms and certain professionals. What did these professionals do that others did not do? I wanted to know the secret to success; I wanted to know how to become better, to be one of the best.

       The strange thing was, when I asked the decision-makers these questions, they gave me the answers. Frankly, I was surprised at first. They sat me down and told me what some professionals did that influenced how they thought and how they decided. These executives told me what the professionals did that separated themselves from all the other professionals. I walked out of these meeting with pages of advice, strategies, tactics, and ideas.

         These decision-makers gave me advice on what to say, and what not to say, what to do, and what not to do. I couldn't believe it. They were giving me the keys to the kingdom. Eventually the advice sank in. It took longer than most people, but I finally got it. I started winning business.

          Soon clients started to seek me out. I was promoted and I taught teammates and colleagues what I learned. Soon they were winning clients, and they were promoted.

​        I started making presentations on what I learned, first at work, with the organizations I ran and then at the company I worked for. Later, I was invited to speak at larger corporate events and I was speaking at conferences and serving on panels.

​       I was invited to speak at the schools, universities, and colleges. The topics I was asked to speak on varied from what it takes to be a consultant to clients, to leadership, how to win business, and how to be a success at work.

​        One day I was looking at my notebooks brimming with the advice clients gave me and thought: what if I wrote these notes down on paper? What if I used these client quotes as a guide for others to use? This was the genesis of the book Clientize-Who Gets In, Stays In, and Why.


I have created this website, so you the reader, can take a look at some of my work and qualifications. Please take any of the research material I have provided, free of charge, and no obligation. 

​       I post new material often; material I developed on my own, and material from others. So check back often. Feel free to ask questions or inquire about speaking engagements and material.


​       One last point. I work for a great company that serves people who are less fortunate than most of us. We help people who need help, improve their lives. We help them find work and help them get back on their feet. We help them find a sense of purpose, establish a new life for themselves and their families. We work with great government institutions who employ great people, people who have dedicated their lives to this cause. It is, in many respects, their calling.

          And so I say this because this too is my calling. I have been where many of the less fortunate people we serve are. I faced some of their challenges. But I also had the helping hand. Now it is my turn to lend a hand.

         I hope I can provide you the courage, hope, and a vision for your life. That's what I hope I can do for you and others and that's what this website is about.

​        Thanks for stopping by.

To engage with Joe Murphy call 770.662.5700 or email him at joe@josephbmurphy.com

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