Scientific Advertising​ - by Claude C. Hopkins.

If you are in sales, consulting, marketing, or you just want to read more on how to get clients, read this book. It is available for free by donwloading it. While it is an older book, it forms the foundation of current marketing and advertising today. Claude Hopkins invented test marketing, sampling technology, and the concept of pre-emptive advertising. The concepts he reveals in his book have been used by the best and greatest advertisers for decades.  Jay Abraham read this book every year. Ogilvy used to hand this book out to clients. Scientific Advertising is an all-time classic book and you'll want to read it at least three times

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​​Economics in One Lesson A powerful book, that explains economics in easy to understand English, but not so simple to be boring. I came across quite by accident. I came across it from Mike Rowe. You know, the guy from DIrty Jobs. He was discussing the right to vote. It was an interesting interview--click on the following link to read it here.

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​How To Be A BADASS In Your Job by Joseph B. Murphy. Over 100 strategies to apply to become a success at work. Things you did not learn in college that will advance your career and provide you a path for a lifetime of employability. Become the go-to person in your job, learn how to become indispensable, learn how to learn and stay ahead of the latest thinking. Become faster, smarter, and provide higher quality insights than your rivals, and yet learn teamwork and leadership and how to progress up the ladder, while still being yourself.

Joseph B Murphy

SPEAKING | WORKSHOPS | BOOKS | RESEARCH

My Life In Advertising​ - by Claude C. Hopkins.

Another classic. Again, if you are in sales, consulting, marketing, or you just want to read more on how to get clients, read this book. It is available for free by donwloading it.  Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced. At the age of 41, he was hired by Albert Lasker, owner of Lord & Thomas advertising in 1907, at a salary of $185,000 a year!  Hopkins insisted copywriters research their client products and produce "reason-why" copy. He believed that a good product was often its own best salesperson, and as such he was a great believer in sampling. He is the first to use results-based methods.

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The Seven Strategies of Exceptional Professionals - How Professionals Win Business and Create Lifelong Clients by Joseph B. Murphy.

The companion book to Clientize. Seven Strategies of Exceptional Professionals details the advice and strategies of decision-makers from over 200 companies and government institutions about what certain professionals have that others do not have. The strategies provide a framework for you to implement with clients and prospects so you are the relevant professional decision-makers look to and trust with their strategic challenges.

The strategies layout in nuts and bolts fashion how exceptional professionals act, think, and work with clients in a manner that you can adopt these winning approaches with your clients.

If You're Not At The Table You're On The Menu - How To Get Your Seat At The Table by Joseph B. Murphy.

This is the book. It has what clients have been telling me for years. It has a over 1,000 direct quotes from clients, decision-makers, influencers, and stakeholders tell you how they buy, they decide, what a proposal should look like, why they get annoyed, who do they see only once and who they see as often as they can. This is the voice of the decision-makers and influencers. No one person makes big, strategic decisions. No one person can pull the trigger on a multi-million dollar project, solution, or technology. And no professional makes the sale alone or in one call. Learn the art of empathy and see through the client's eyes how the client buys. A Clientize Series