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The 30 Points of Client Empathy by Joseph B Murphy
Empathy, understanding, is critical for building a strong client relationship based on value. To create value you have to have the perspective of the client. Download a short series of 30 client statements and questions that run through the client's mind before he or she will open up, reveal their concerns, and decide whether he or she can trust you.


Click on the image to receive the full PDF version to read on you iPad or Kindle.

    The Advanced Formula for Total Success

    The 25-year study: Clientize - Who Gets In, Stays In, and Why by Joseph B. Murphy

    1. The Eight Skills: What skills clients want in the professional before they buy.
    2. Learn how the "Magic Green Line" between the presale and postsale determines your success.
    3. Why being congruent is critical to establishing a client partnership.
    4. What is "follow through" and how it is key to developing lifelong clients.
    5. The Five Questions: What decision-makers ask themselves about the professional before they buy.
    6. The Six Things that clients said kill credibility and the relationship.
    7. How being efficient can get in the way of your being effective, and relevant.
    8. How cosolutioning may be your primary advantage.
    9. Understand what the "Consistency Cycle" is and how this leads to trust.
    10. Identify all the key stakeholders so you will not be surprised.

    The Advanced Formula for Total Success by Dr. Robert Anthony PDF
    This book changed my life. An extraordinary claim, however, it is a fact. It taught me how the mind works and how to reprogram thoughts we acquired from childhood that we limiting. I still refer to this book even after reading it over twenty-five years ago. It is a timeless book that not too many people know about. 


    Click on the image to receive the full PDF version to read on you iPad or Kindle.

    The Little BIG Things by Tom Peters PDF
    163 Ways to Pursue Excellence--in the era of short attention spans Tom Peters has condensed his larger book of 538 pages to something more manageable for those on the go (even though many of his pages were a few BIG BOLDED words to make his point). A book with 538 pages can make some people intimidated. 


    Click on the image to receive the full PDF version to read on you iPad or Kindle.

    Reports, Papers, Presentations, and rESEARCH

    The Little BIG Things PDF